Рекламные технологии формирования имиджа политического лидера
Item
-
Titlu
-
Рекламные технологии формирования имиджа политического лидера
-
Descriere
-
Communicative technologies of forming of leader’s image are analyzed in the article, primary attention is spared the political advertising, which is the marketing form of political communication, directed on a dialog between a politician and electorate.
-
Identificator
-
БАБИНА, Валентина. Рекламные технологии формирования имиджа политического лидера. In: Administrarea Publică, 2013, nr. 2(78), pp. 119-123. ISSN 1813-8489.
